Free downloads: Explore the FMG Playbooks

Free FMG resources for small business owners

Pick the playbook your
marketing needs next.

Start with the complete marketing system or go deeper into the numbers and psychology behind smarter decisions. Both guides are practical, direct, and built for owners who have real businesses to run.

Explore the playbooks
01Free 18-page guide

The foundational guide

The Small Business Marketing Playbook

Build the practical marketing system your business needs to get found, earn trust, convert attention, and follow up consistently.

  • Find the leaks weakening visibility and conversion
  • Connect your website, Google, social, video, email, ads, and AI
  • Turn the included scorecard into a focused 90-day plan
02Free 18-page guide

The advanced guide

The Small Business Marketing Intelligence Playbook

Understand ten advanced marketing terms that help you spend smarter, price better, and influence customer decisions ethically.

  • Understand marginal ROAS, blended CAC, and contribution margin
  • Apply buyer psychology without manipulating customers
  • Use the 30-day action plan and practical scorecard

Your selected guide

Cover of The Small Business Marketing Playbook by Keith Flynn

One practical download. No theory dump. Just clearer decisions and useful next steps.

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Which playbook would you like?

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Not sure where to start?

Foundation first.
Intelligence second.

START HERE

Build the system

Choose the original Small Business Marketing Playbook if your website, Google presence, content, follow-up, advertising, and measurement are not yet working together.

GO DEEPER

Improve the decisions

Choose the Ultra Niche Edition if your foundation exists and you want to sharpen customer acquisition, pricing, profitability, and buyer experience.